I help small businesses figure out where AI actually fits — and then make it work. Plain-English strategy, hands-on implementation, and honest advice about what's worth doing and what isn't.
Example engagements — the kind of work I do. Client stories coming soon.
I'm Sterling. Before I ever gave anyone advice about technology, I owned and ran a brick-and-mortar store — so I know firsthand what it means to make payroll, wear every hat in the building, and have zero time for tools that don't pull their weight. I've spent my career since at the intersection of technology and business, watching too many companies buy things they didn't need.
That's why my promise is simple: I'll tell you when AI is the answer, and I'll tell you when it isn't. If a $30-a-month tool solves your problem, that's what I'll recommend.
Connect on LinkedIn →Tell me about your business and what's eating your team's time — I'll reply within a day with an honest take on whether I can help.