AI consulting for small business

Put AI to work in your business — without the hype.

I help small businesses figure out where AI actually fits — and then make it work. Plain-English strategy, hands-on implementation, and honest advice about what's worth doing and what isn't.

What I do

01
AI strategy & roadmap
A clear-eyed look at your operations to find where AI can save real time and money — and where it can't. You get a prioritized roadmap grounded in your business, not the hype cycle.
02
Workflow automation
I build automations that take repetitive work off your team's plate — follow-ups, reporting, data entry, scheduling — using the tools you already pay for wherever possible.
03
Staff training & workshops
Hands-on sessions that get your team comfortable and productive with AI — what to use, what to skip, and how to work safely with company and customer data.
04
Tool selection & rollout
The AI market is noisy. I evaluate the options against your needs and budget, pick what fits, and manage the rollout so the tools actually get used.
05
Ongoing advisory
A standing partner for AI questions as they come up — new tools, new ideas, regular check-ins. Like a fractional AI lead, without the full-time salary.

How it works

Step 1
Listen
We start with your business, not the technology — how you work today, where time leaks, and what "better" looks like for you.
Step 2
Assess
I map the opportunities against effort and payoff, and give you an honest read on what's worth doing now, later, or never.
Step 3
Implement
We start small with the highest-impact win, prove it works, and build from there — with your team involved at every step.
Step 4
Support
I stick around to measure results, tune what we built, and train your people — so the gains outlast the engagement.

Where AI earns its keep

Example engagements — the kind of work I do. Client stories coming soon.

Retail
Answer every customer question — even at 2am.
An AI assistant trained on your products and policies handles the routine questions, so your team handles the exceptions.
Professional services
Turn hours of drafting into minutes.
Proposals, reports, and client letters drafted by AI and reviewed by your experts — same quality, a fraction of the time.
Operations
See problems in your data before they cost you.
Forecasting and reporting on the data you already collect — inventory, orders, cash flow — without hiring an analyst.
Sterling Chin smiling, wearing glasses and a backwards cap

About Sterling

I'm Sterling. Before I ever gave anyone advice about technology, I owned and ran a brick-and-mortar store — so I know firsthand what it means to make payroll, wear every hat in the building, and have zero time for tools that don't pull their weight. I've spent my career since at the intersection of technology and business, watching too many companies buy things they didn't need.

That's why my promise is simple: I'll tell you when AI is the answer, and I'll tell you when it isn't. If a $30-a-month tool solves your problem, that's what I'll recommend.

Connect on LinkedIn →

Ready to make AI useful?

Tell me about your business and what's eating your team's time — I'll reply within a day with an honest take on whether I can help.